Entity SEO
5 practices
Brand Entity Mentions (NIS 0.918) Surpass Domain Rating (NIS 0.397) as Dominant GEO Signal
verified Tavily advanced
SEO-to-GEO Divergence Index study. Authority persists across paradigms but shifts from link-graph to brand/entity salience. Evidence-bearing content emerges as key GEO signal.
Sources
Wikipedia Accounts for 29.7% of ChatGPT's Top Cited Pages — Brand Homepages 23.8%
verified Tavily beginner
Ahrefs 78.6M query study: 67% of ChatGPT's top 1,000 cited pages are Wikipedia, brand homepages, or app stores. Brands with Wikipedia pages earn 3x higher citation rates.
Sources
Google's LLM Patent: SEO Goal Is Teaching AI Who You Are — Entity Definition as Ranking Signal
experimental Tavily advanced
Google patent suggests LLMs assess entity understanding when selecting sources. AI Overviews cite self-serving listicles but recommend competitors 69% of the time.
Wikidata QID + sameAs Is Highest-Leverage Entity Signal — Brands Cited 40% More
verified Tavily advanced
Wikidata has no notability requirement. QID anchors entity resolution across ChatGPT, Perplexity, Gemini. SameAs schema + Wikidata = highest underused citation lever.
Sources
Frequently Asked Questions
Brand Entity Mentions (NIS 0.918) Surpass Domain Rating (NIS 0.397) as Dominant GEO Signal
SEO-to-GEO Divergence Index study. Authority persists across paradigms but shifts from link-graph to brand/entity salience. Evidence-bearing content emerges as key GEO signal.
Wikipedia Accounts for 29.7% of ChatGPT's Top Cited Pages — Brand Homepages 23.8%
Ahrefs 78.6M query study: 67% of ChatGPT's top 1,000 cited pages are Wikipedia, brand homepages, or app stores. Brands with Wikipedia pages earn 3x higher citation rates.
Claude Biases Toward Premium Editorial (NYT, Atlantic, New Yorker) with Longest Freshness Window
Claude uses Brave Search (86.7% citation overlap). Cites NYT, Atlantic, New Yorker at 2x rate. Longest freshness window — 3x more likely than ChatGPT to cite 2-4 week old content.
Google's LLM Patent: SEO Goal Is Teaching AI Who You Are — Entity Definition as Ranking Signal
Google patent suggests LLMs assess entity understanding when selecting sources. AI Overviews cite self-serving listicles but recommend competitors 69% of the time.
Wikidata QID + sameAs Is Highest-Leverage Entity Signal — Brands Cited 40% More
Wikidata has no notability requirement. QID anchors entity resolution across ChatGPT, Perplexity, Gemini. SameAs schema + Wikidata = highest underused citation lever.